Close Encounters of the Levantine Kind

or shall I call this one: Where’s Richard Dreyfuss when you need him?

A new cellphone ad on Israeli TV has already made someone start a Facebook page against it. In the ad, Israeli soldiers are seen playing soccer over the Separation Wall with the unseen enemy on the other side. An excellent analysis of the ad can be read here, by journalist Dimi Reider.

But who is it on the other side? Are they from another planet? Do they mean us no harm? Let us communicate with them via foot and ball and see if their intentions are sincere. For, after all, as the ad says at the end, “What is it we all want? Just a little fun, that’s all”.

Find the differences:

OK, there are few differences, but still…

The sad thing is, is that the ad agency that made this probably got it right – I’m sure there were thousands of Israeli families who were touched by this, who love this “kitcsch”, who secretly hope that their Palestinian enemies are watching on the other side (of the wall, of course, and in Gaza, with no electricity – oops) and understanding that, damn it, all we want is peace and to play soccer with you dudes!

(Part 2, Part 3)

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