Superbowling

1) Rituals

Last night I watched the Superbowl.

Watching the Superbowl in Israel is the epitome of being a Half & Halfer.

It takes dedication. 

Concentration.

And caffeine. In any form.

Why? Because the game starts at 1:30 am. Ends at 5:30 am.

Over the years I’ve watched the game in different settings.

First with Dad, as a kid. Then later as a teenager.

But then Dad started getting tired and never made it till the end of the game.

Then I was in the army. So, I missed 3 Superbowls. Now THAT’s Zionism.

In my 20’s I started hosting. Beers, nachos, guacamole – and during the pinnacle years: buffalo wings with Blue Cheese dressing. All home made.

When Karen joined the team, she tried to stay up – but never made it past the first quarter.

Just now, she admitted to me: “I was only in it for the nachos”.

But now, in my 30’s, it’s just me again. 

Me and my brand new La-Z-boy.

I look forward to this yearly ritual. Whether I’m alone, or with friends.

It’s a chance for me to connect to that other part.

That other Half.

2) Payback

I’ve used this platform to bash Israeli ad agencies for stealing ideas from American ads.

Superbowl 44 was payback day for the Israelis, when Coca Cola stole a 7-year-old Israeli ad for chocolate milk.

Couldn’t find a YouTube clip, so here’s the link to the news item on Channel 2 (interesting watch for English-speakers as well).

http://reshet.ynet.co.il/חדשות/News/Economics/Consumers/Article,37234.aspx

3) Congrats

The Saints deserved it. Mazal Tov. 

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